After all, in November 2019, Bacs and partner-in-crime, Alex Ghotbi, Phillips’s head of watches, made history with a trio of unique El Primmer chronographs. Why? Auction houses typically sell vintage collectible timepieces, theirs was a unique trio of new “old” A384 based, limited edition El Primero chronographs, all sold out in under 30 minutes. Consider for a minute, in the midst of already softened economic conditions, a platinum model with lapis lazuli dial sold for a quarter of a million, while 20 gold models and 49 stainless steel models were snapped up like gangbusters. “ – Julian Tornare on balancing Creativity and Provenance New Zenith Chronomaster Revival “Shadow” bets on the brand’s Modern Heritage… and Wins “There absolutely must be. At Zenith we have a century and a half of proud tradition on which to draw but this must be leveraged within the framework of looking to the future – in other words, building on the past to create the future.įast forward 2020, the new Zenith Chronomaster Revival Shadow, is inspired by the same A384 case with one key distinction – a modernesque black colour, monochromatic aesthetic from 1970.
Speaking to CEO Julien Tornare on the occasion of LVMH’s inaugural watch week in Dubai, the watch community often struggles with the positioning of one of the industry’s most storied names: a lone watchmaker struggling against all odds at saving the intellectual property and know-how of mechanical watchmaking as a similarly named tech company (of the era) Zenith Radios systematically gutted their latest acquisition.
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